ANTHIMERIA??

  In rhetoric, anthimeria or antimeria (from the Greek: ἀντί, antí, "against, opposite" and μέρος, méros, "part"), is using one part of speech as another, such as using a noun as a verb: "The little old lady turtled along the road." In linguistics, this is called conversion; when a noun becomes a verb, it is a denominal verb, when a verb becomes a noun, it is a deverbal noun.

  In English, many nouns have become verbs. For example, the noun "book" is now often used as a verb, as in the example "Let's book the flight". Other noun-as-verb usages include "I can keyboard that for you," "We need to scissor expenses," and "Desk him." Other substitutions could include an adjective used as a noun, as in "She dove into the foaming wet," interjection as verb, as in "Don't aha me!" a verb as a noun, as in "Help! I need some eat!" and so on.

  Anthimeria is common in English. For example, 'chill' was originally a noun, a synonym for 'cold'. It has become a verb ('to chill vegetables') and, with the "-ly" ending, an adjective ('a chilly morning'). Most recently, 'chill' has become a verb, meaning roughly 'to relax'. An early example of this usage is in The Sugarhill Gang's 1979 hit 'Rapper's Delight': "There's... a time to break and a time to chill/ To act civilized or act real ill".

ü  Example 1

ü  I could use a good sleep.

ü  Here, the word “sleep,” usually a verb, is used as a noun.

ü  Example 2

ü  She headed the ball.

ü  In soccer, “heading” the ball is to hit the ball with one’s forehead.

ü  Example 3

ü  Don’t forget to hashtag that post.

ü  This is a recent form of anthimeria, as “hashtagging” and “hashtag” have only just recently been added to the lexicon with popular social networking sites like Twitter and Instagram.

ü  She was mean-mugging me. (making a mean face)If you want to know, just Google it. (Google has gone from being a noun to a verb in many cases.)

ü  She dogged me until I gave in to her pleading. (Dog is a noun, but dogged is a verb.)

ü  Come here, handsome, and give me a hug. (Handsome is an adjective that becomes a noun when used to refer to someone by name.)

ü  Advertisers often use anthimeria:

ü  Where Awesome Happens (Xfinity)
Come TV with Us (Hulu)